Fashion: Lively

Here at Style Approximately, we wanted to put focus on the brands that we can fully get behind and support. Ever since I came across Lively, I knew there was something special about their products and their brand. Not only are their pieces beautiful and wearable, but their mission is something we truly believe in.

Lively aims to create a movement that breaks the typical ideas of what is sexy. They blur the lines of lingerie, activewear, and swimsuit to create products that are sexy, comfortable, and actually wearable.  They call it Leisurée. Lively believes that confidence is a beautiful and sexy thing; their pieces are merely the bridge between the person and their own confidence. Their goal is to empower women to live their best selves in clothing they truly feel good in right down to their skivvies. Self-love is real with Lively.

I’ve purchased a few things already, and I’m waiting patiently for it to come in the mail. The tank one piece swimsuit below was a piece I’ve been pining over for about a month until I made the jump to purchase. It’s a gorgeous piece and I knew I had to have it after seeing the Bando girls wear it in Hawaii. The swimsuit is a classic striped piece that screams summer time at the beach. It’s rare to find something so classic nowadays. I’m also convinced that vertical stripes are going to be seen everywhere this summer.

I also purchased the Confidence Starts Here tee which was released to coincide with International Women’s Day. This tee serves as a reminder to myself to be confident in who I am and what I represent. 100% of the profits from this tee will be donated to Support The Girls.

One more thing! Lively is such an awesome brand, and wanted to help spread their movement. They’ve given us a discount code for our amazing readers. Use code: AMB-styleapproximately to receive $10 off a purchase! Let us know what items you’re eyeing to purchase with the code!