The Evolution of Style Approximately
The evolution of Style Approximately (SA) has been a work in progress for over a year. 2020 gave me the time to pause and reflect what I wanted this space to become. With guidance from Mellani DeJesus, brand developer for Women of Color owned businesses, I came to the conclusion that SA is about celebrating joy through community and sustainability.
Of note, SA is Filipina owned and designed. I’m holding myself accountable to highlighting and uplifting my culture. For far too long, I’ve looked up to white influencers and often mirrored their processes. We ain’t doing anymore.
Now, let’s walk through some of the changes to the site.
Brand and Site Design
The website has been revamped with a new logo and brand colors. Mellani made me realize that Style Approximately is casual, fun, and modern. Folks should feel comfortable to be their true selves here. The Style Approximately logo is also simple and minimal with a touch of custom details to reflect creativity and uniqueness.
Community and Sustainability
While sustainability is still at the forefront, I’m making more space for BIPOC makers and creatives. SA will have guest writers who will be sharing their creative and sustainable processes. I’m also reigniting our Women Wednesdays posts to further celebrate our community.
While my current focus is sustainable fashion, I will be revamping the travel and lifestyle sections to further support sustainable practices and BIPOC businesses.
More Focus on BIPOC Brands
I believe what we wear every day is a political act. It’s a way of telling the world what are values are. I don’t want to influence you into needlessly shopping. I want you to experience the joy, love, and hard work BIPOC put into their brand. If you’re able to, celebrate these brands with your dollar.
Finally, I want to manifest my goals. My goal for you, as my reader, is that this site brings you joy. I want you to be inspired and take action. What this means is that I envision you supporting more BIPOC brands and implementing sustainable practices that are best for you.
As for my personal goals, here are a few of them:
- I want to make Style Approximately my full time job someday. I want this site to grow and flourish into a strong community. If you love the Style Approximately brand and want to support me, please share this site with friends along with my social media. If you really want to support me, it’s very rare that I turn down a coffee.
- I’d love to do fashion consultation day. I’m dabbling with the idea, and I’d love to hear from folks who are sustainable fashion consultants.
- I want to write a book. Do I know what it’s about? Nope. But I sure hope it will come to me one day.
I hope you enjoy the site as much as I do. If you have any thoughts, please feel free to share in the comments.